The Little Blues outlines how Intellectual Property (IP) is the central determinant of small business success by teaching how to translate intangible assets into tangible financial value, all while taking into account small company budgets, resources and know-how. The book illustrates small companies¿ superiority at creating significant IP, and then shows how to create a tangible result for the owners and stakeholders of that small company. It ties the technical invention to an exit path by offering survival techniques and awakening survival instincts, by changing the way you think of your business. This is the book every business owner should read before calling in the lawyer for negotiations on selling IP. TOC:Chapter 1¿The Rise and Transformation of Intellectual Property Chapter 2¿The Crucial Role of Small Business IP to the Overall U. S. Economy Chapter 3¿Building a Culture of Intellectual Property Chapter 4¿Integrating an IP Culture inot All Stages of the Innovation Process Chapter 5¿Integrating IP Perspectives at Commercialization Time Chapter 6¿15 Practical Steps Toward Building an IP Culture Chapter 7¿Emerging Issues that Could Spell Danger Chapter 8¿The Way Ahead Endnotes