The Laws of Brand Storytelling: Win--And Keep--Your Customers' Hearts and Minds

The Laws of Brand Storytelling: Win--And Keep--Your Customers' Hearts and Minds

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From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling¿the definitive quick-reading rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization¿for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With cons...