The Influencer Machine
How to Extend Your 15 Minutes of Fame into a Lifetime of Thought Leadership
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In The Influencer Machine, David Thomas Scott guides readers through the intricacies of transforming fleeting fame into enduring influence. This pioneering work is more than just a book-it's a comprehensive roadmap for anyone aspiring to become a thought leader in the digital era. In an age in which social media reigns supreme, David reveals the secrets to leveraging these powerful platforms to build a personal brand that resonates deeply and lasts. With a focus on substance over style, the book champions the importance of providing genuine value, creating meaningful connections, and fostering...
In The Influencer Machine, David Thomas Scott guides readers through the intricacies of transforming fleeting fame into enduring influence. This pioneering work is more than just a book-it's a comprehensive roadmap for anyone aspiring to become a thought leader in the digital era. In an age in which social media reigns supreme, David reveals the secrets to leveraging these powerful platforms to build a personal brand that resonates deeply and lasts. With a focus on substance over style, the book champions the importance of providing genuine value, creating meaningful connections, and fostering a community that goes beyond mere numbers. The Influencer Machine is an essential read for anyone looking to make a significant impact in their field. Whether you're a budding influencer or a seasoned professional seeking to refine your approach, this book offers a wealth of knowledge and inspiration to help you turn your moment in the spotlight into a lifetime of meaningful influence. About the Author A 25-year veteran of the media and publishing industries, David is a frequent moderator and panelist at industry events and the former editor-in-chief of Colorado Construction & Design Magazine. He is the founder of One Button Publishing, which creates made-for-you books and audiobooks for C-suite leaders and high-net-worth individuals. OBP handles everything-from ghostwriting and editing to design and marketing-for your next business book, memoir, or Great American Novel. They cultivate exposure in social media and across major news outlets like Forbes, The Wall Street Journal, Investor's Business Daily, The New York Times, NBC, Fox Business, and CNN. OBP's clients represent a dynamic cross-section of for-profit and nonprofit institutions, including Mile High United Way, Boys & Girls Clubs, and Architecture for Humanity. To support his work for clients in the built environment, David also served as Housing Committee Co-Chair for the American Institute of Architects (AIA). He executive produced the Emmy-nominated series Dropframe for PBS, the Denver Nuggets TV program, and the documentary The Landfill. In strategic partnership with GE and Morgan Spurlock (Super Size Me), the film premiered at Sundance Film Festival. By focusing on the people and ideas behind an innovative trash-to-energy initiative, the film explores the beauty and potential of the stuff we throw away.
