The impact of WOMM on the public relations-marketing interface - Debellini, Paolo
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The way businesses communicate to their stakeholders has been disrupted by the coming of Word of Mouth Marketing. Initially seen as a fad, or as a vehicle purely for teenagers and college students to communicate to each other, quite rapidly social media websites have become so essential to businesses that a high degree of adaptation has been necessary. This is not simply a change in format but a real cultural revolution. This book explores the roots of such change and how the interface Marketing-Public Relations has been affected.

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Produktbeschreibung
The way businesses communicate to their stakeholders has been disrupted by the coming of Word of Mouth Marketing. Initially seen as a fad, or as a vehicle purely for teenagers and college students to communicate to each other, quite rapidly social media websites have become so essential to businesses that a high degree of adaptation has been necessary. This is not simply a change in format but a real cultural revolution. This book explores the roots of such change and how the interface Marketing-Public Relations has been affected.
Autorenporträt
Paolo Debellini has a degree in Marketing and a masters in Public Relations, both achieved at Dublin Institute of Technology. For the 2010 master Paolo was awarded as best student of the year.