The Hollywood Meme
Transnational Adaptations in World Cinema
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Presents the uncharted history of Hollywood reworkings from a Turkish Star Trek to a Bollywood Godfather. This book examines the global phenomenon of unlicensed film adaptations of American popular culture. It offers a methodology for studying film adaptation building upon Richard Dawkins' concept of the 'meme'.
The Hollywood Meme: Transnational Adaptations in World Cinema By Iain Robert Smith Did you know that a Turkish remake of The Exorcist replaced the Catholicism with Islam? Or that James Bond and Batman team up together in the 1966 Filipino film James Batman? Or that a Bollywood remake of Memento has become one of the biggest box-office successes in India of all time? The Hollywood Meme is the first comprehensive study of the transnational adaptations of Hollywood movies that have appeared throughout world cinema. With case studies from the film industries of Turkey, India and the Philippines, Iain Robert Smith shows how reworked versions of Hollywood blockbusters like E.T.., The Godfather, Spider-Man and Star Wars can complicate prevailing accounts of Hollywood's global impact, and help provide a new model for interrogating transnational flows and exchanges. Iain Robert Smith is Senior Lecturer in Film Studies at the University of Roehampton. He is co-editor of Transnational Film Remakes and Media Across Borders, co-chair of the SCMS Transnational Cinemas Scholarly Interest Group, and co-investigator on the AHRC-funded research network Media Across Borders.
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