Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years' standing, he's advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!
Inhaltsangabe
Introduction: Change begins with who? 1: Me is the new mass 2: Catalysts of the good life 3: Motivation: the untold story 4: The Arrow towards a better you 5: The transformative promise 6: If not you, then who? 7: The business case: if not now, when? 8: Pass the steering wheel 9: The five transformative market forces 10: A transformative platform 11: Unlocking the potential of all people 12: It's time to... Appendix References
Introduction: Change begins with who? 1: Me is the new mass 2: Catalysts of the good life 3: Motivation: the untold story 4: The Arrow towards a better you 5: The transformative promise 6: If not you, then who? 7: The business case: if not now, when? 8: Pass the steering wheel 9: The five transformative market forces 10: A transformative platform 11: Unlocking the potential of all people 12: It's time to... Appendix References
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