Thomas Kolster

Broschiertes Buch

The Hero Trap

How to Win in a Post-Purpose Market by Putting People in Charge

Beschreibung

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

Autor

Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years' standing, he's advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 294
• Erscheinungstermin: 10. Juni 2020
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 444g
• ISBN-13: 9780367242695
• ISBN-10: 0367242699
• Artikelnr.: 59354092