John Bone

The Hard Sell

An Ethnographic Study of the Direct Selling Industry

• Broschiertes Buch

Produktbeschreibung

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological d

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 216
• Erscheinungstermin: 30. Juni 2020
• Englisch
• Abmessung: 226mm x 150mm x 15mm
• Gewicht: 295g
• ISBN-13: 9780367603991
• ISBN-10: 0367603993
• Artikelnr.: 68967567

Autorenporträt

John Bone is Lecturer in Sociology in the Department of Sociology, University of Aberdeen, UK.

Inhaltsangabe

Contents: Introduction: direct selling
Setting the scene
Entering the field
'The Persuaders' part 1: marketing
'The Persuaders' part 2: sales
The culture of the 'con man'
A culture of excess
Booty capitalism
Conclusion
Bibliography
Index.