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The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues.
The Handbook:
· Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology
· Shows how each method can be applied for the purposes of specific research projects.
· Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons.
· Includes examples from the authors' own research and professional practice.
The Handbook of Visual Analysis which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.
The Handbook:
· Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology
· Shows how each method can be applied for the purposes of specific research projects.
· Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons.
· Includes examples from the authors' own research and professional practice.
The Handbook of Visual Analysis which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.
`This is the book on visual analysis I have been waiting decades to see. Written by the leading visual analysts of our time, this book gives not only the substance of their analyses, but tells us how they do their work as well. From content analysis to cultural studies, film and photography to anthropology, if you do visual analysis, this is a handbook you will want on your bookshelf' - Ron Scollon, Georgetown University