The Handbook of Communication and Corporate Reputation
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With the latest insights from the world of communication studies into the nature of corporate reputation, this handbook reflects the growing importance of large businesses' public reputations. It fills a number of lacunae in the research literature and provides updated and revised expressions of classic theories in the field. Academics from various disciplines within the field of communications--journalism, advertising, corporate and organizational communication, media law, history, and public relations--come together to offer a state-of-the-art compendium of all that communication studies has to offer the study of corporate reputation.
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
Brings together state-of-the-art communication studies insights on corporate reputation
Identifies and addresses the lacunae in the research literature
Applies new theoretical frameworks to corporate reputation
Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
Brings together state-of-the-art communication studies insights on corporate reputation
Identifies and addresses the lacunae in the research literature
Applies new theoretical frameworks to corporate reputation
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