WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and…mehr
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
ART SAXBY is the founder, CEO, and coprincipal of Chief Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor¿s degree and an MBA in finance, going on to work with a variety of highly successful brands, such as Frito-Lay, Kellogg's, Coca-Cola, and Compaq Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.
Inhaltsangabe
About the Authors Introduction GEAR ONE INSIGHT Chapter 1: Customers Chapter 2: Competitors Chapter 3: Company Gear One Tools and Actions GEAR TWO STRATEGY Chapter 4: Market Chapter 5: Offerings Chapter 6: Positioning Gear Two Tools and Actions GEAR THREE EXECUTION Chapter 7: Resources Chapter 8: Tactics Chapter 9: Metrics Gear Three Tools and Actions Afterword Case Studies About Chief Outsiders Acknowledgments
About the Authors Introduction GEAR ONE INSIGHT Chapter 1: Customers Chapter 2: Competitors Chapter 3: Company Gear One Tools and Actions GEAR TWO STRATEGY Chapter 4: Market Chapter 5: Offerings Chapter 6: Positioning Gear Two Tools and Actions GEAR THREE EXECUTION Chapter 7: Resources Chapter 8: Tactics Chapter 9: Metrics Gear Three Tools and Actions Afterword Case Studies About Chief Outsiders Acknowledgments
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309