Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing,…mehr
Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. Retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.
Geoffrey Randall is a leading marketing consultant and Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency. Seth is a graduate of the Harvard Business School's Advanced Management Program and Randall of HBS's International Teachers Program. Together, they are expert commentators on the supermarket industry in the UK and globally. They combine scholarship and rigorous study with practical knowledge and insider awareness of an industry and a group of companies that affect the day to day lives of everyone in Britain and the developed world. Their previous works include The Grocers (1st/2nd Editions in 1999/2001) and Supermarket Wars (2005).
Inhaltsangabe
Foreword Acknowledgements 1. Tesco Every little helps Online selling Diversification Sourcing International strategy Going local Retail services Corporate social responsibility Future performance The conclusion 2. Asda Diversification: the George brand Sustainability 3. Sainsbury's Strategy Conclusion 4. Morrisons 5. Waitrose Marketing 6. The second tier Failing heritages Cheap if not yet cheerful: Aldi, Lidl, Netto, the hard discounters Strong niche players 7. The market in Europe European markets: retailers looking outwards National frameworks in Europe The European companies Format development in Europe The importance of the family Governments and legislation Building brands Germany France Spain The Netherlands and Belgium Summary: European strengths and weaknesses A comparison of continental Europe with the UK The outlook 8. Contrasting fortunes in the United States Kroger Privately-owned retail businesses Wal-Mart Sustainability and corporate social responsibility 9. The internet and other new ways of shopping Why should new ways of shopping be needed? What do we mean by 'new ways of shopping'? What do consumers want? What are retailers offering? Ocado The future 10. Supermarkets, society and sustainability Consumers Diet, health and the price of food Food quality and safety Supermarkets and the town centre Climate change and sustainability The effect on suppliers 11. Conclusions References Index
Foreword Acknowledgements 1. Tesco Every little helps Online selling Diversification Sourcing International strategy Going local Retail services Corporate social responsibility Future performance The conclusion 2. Asda Diversification: the George brand Sustainability 3. Sainsbury's Strategy Conclusion 4. Morrisons 5. Waitrose Marketing 6. The second tier Failing heritages Cheap if not yet cheerful: Aldi, Lidl, Netto, the hard discounters Strong niche players 7. The market in Europe European markets: retailers looking outwards National frameworks in Europe The European companies Format development in Europe The importance of the family Governments and legislation Building brands Germany France Spain The Netherlands and Belgium Summary: European strengths and weaknesses A comparison of continental Europe with the UK The outlook 8. Contrasting fortunes in the United States Kroger Privately-owned retail businesses Wal-Mart Sustainability and corporate social responsibility 9. The internet and other new ways of shopping Why should new ways of shopping be needed? What do we mean by 'new ways of shopping'? What do consumers want? What are retailers offering? Ocado The future 10. Supermarkets, society and sustainability Consumers Diet, health and the price of food Food quality and safety Supermarkets and the town centre Climate change and sustainability The effect on suppliers 11. Conclusions References Index
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