The Great Digital Transformation - Szatvanyi, Gerard
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AN INVITATION TO DREAM What lies ahead for retailers? Certainly, the landscape is changing. Businesses who want to remain in the game must adapt to play in this connected, digital environment. The challenge arises when we begin to discuss how to forge into the future. The status quo? Will no longer work. Creativity, imagination, and a little dreaming are the starting points to truly implement an effective, profitable transformation, explains sought-after entrepreneur and renowned executive Gerard Szatvanyi in his groundbreaking book. After guiding global brands through their own digital…mehr

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AN INVITATION TO DREAM What lies ahead for retailers? Certainly, the landscape is changing. Businesses who want to remain in the game must adapt to play in this connected, digital environment. The challenge arises when we begin to discuss how to forge into the future. The status quo? Will no longer work. Creativity, imagination, and a little dreaming are the starting points to truly implement an effective, profitable transformation, explains sought-after entrepreneur and renowned executive Gerard Szatvanyi in his groundbreaking book. After guiding global brands through their own digital journeys, Szatvanyi pulls back the layers behind the trends in retail and the digital world. In doing so, he reveals that the possibilities are nearly endless for those who are open to exploring new ways to live and work. In easy-to-follow language and real-life examples, Szatvanyi explains that digital transformation isn¿t about discussing software, digital products, and new technologies. Instead, the conversation begins with the question, ¿What if...?¿ followed by an invitation to re think how we currently do business and interact with customers.
Autorenporträt
GERARD SZATVANYI is the founder and president of OSF Digital, a leading global commerce solutions and digital transformation company. Throughout his career as an entrepreneur and visionary, he has been a thought leader for the intersections of life and work, laying out trends and upcoming shifts in the tech industry. Szatvanyi is also the president and chief technologist at eSkill, the market leader in pre-employment testing which offers standard and customized hiring assessments. His first book, The Great Digital Transformation, guides readers through the steps to take to reimagine the way they interact with customers to enhance experiences, which can ultimately enable companies to improve their profit margins. Based in Hong Kong, Szatvanyi regularly travels the globe and shares his knowledge with up-and-coming entrepreneurs.