Lawrence J. Daniels

The Graphic Designer's Business Survival Guide

• Broschiertes Buch

Produktbeschreibung

A guide explains how to build a profitable, sustainable design business. It reveals how to: create a website and portfolio that highlight design solutions; do pre-pitch research and deliver winning presentations; prepare inviting proposals that win lucrative contracts; and, establish a reliable system for tracking billable hours.

Produktdetails

• Verlag: Amacom
• Seitenzahl: 240
• Erscheinungstermin: 12. Dezember 2012
• Englisch
• Abmessung: 229mm x 154mm x 14mm
• Gewicht: 404g
• ISBN-13: 9780814432419
• ISBN-10: 0814432417
• Artikelnr.: 36077413

Autorenporträt

LARRY DANIELS is past president of DanielsDesign Inc., a New York based branding and communications design firm that has been a consistent recipient of major industry recognitions for outstanding achievement.

Inhaltsangabe

CONTENTS
List of Figures vii
About the Author ix
Preface xi
1 Taking The Plunge: a daunting, energizing journey 1
2 Setting Up House: firm fundamentals 21
3 Design Firm Management: tools and templates 47
4 Designing a Relevant Firm Image 65
5 Communicating Credibility 81
6 Effective Business Writing: the cornerstone of firm growth 93
7 Crafting a Winning Proposal 101
8 Time Management: the key to design firm profitability 121
9 Effective Marketing: your passport to success 139
10 Growing Your Firm in Any Economic Climate 187
11 Sidestepp ing Obstacles in Your Firm's Path 207
Index 223