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Dozens of books cater to the sales profession, yet most of them gloss over the basic elements of selling - subtle things that boost self-confidence and allow sales professionals to sell to groups, negotiate win-win deals, and be prepared to cold call. The Golden 120 Seconds of Every Sales Call is written for sales professionals who want to find their personal style, gain confidence and avoid deal-killing mistakes. This book shows both new and experienced sales professionals how to use key fundamentals with every selling interaction. Anyone who sells for a living has experienced the magic moments that can make or break a sale. The Golden 120 Seconds of Every Sales Call is your key to recognizing and learning to cultivate this vital part of the sales process.