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The pharmaceutical industry plays a hugely important role in the health care system and economy, and this book offers greater understanding of the strategies used by drug makers to charge high prices and boost prescriptions to generate profits demanded by Wall Street.

Produktbeschreibung
The pharmaceutical industry plays a hugely important role in the health care system and economy, and this book offers greater understanding of the strategies used by drug makers to charge high prices and boost prescriptions to generate profits demanded by Wall Street.
Autorenporträt
Daniel Hoffman is the president of Pharmaceutical Business Research Associates (PBRA), USA. Allan Bowditch is the former CEO of Martin Hamblin Healthcare and a consultant to the pharmaceutical industry.