The Future-Ready Brand - Duckler, Mitch
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In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.

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Produktbeschreibung
In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.
Autorenporträt
MITCH DUCKLER is the author of The Indispensable Brand and The Future-Ready Brand, and is managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago. With three decades of line management and consulting experience in brand marketing, he has led engagements for the top Global 1,000 companies and is a frequent speaker on emerging topics in brand marketing.