Lionel Binnie
Broschiertes Buch

The Future of Omni-Channel Retail

Predictions in the Age of Amazon

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Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future. Learn: how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline. why shopping provides ei...