This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Paul Myerson has been an Instructor of Management at Monmouth University since 2017. He holds a B.S. in Business Logistics from Pennsylvania State University and an MBA in Physical Distribution from Temple University. Myerson has an extensive background as a supply chain and logistics professional, consultant, and teacher (most recently at New Jersey City University, Kean University, and Lehigh University). Prior to joining the faculty at Monmouth University, Mr. Myerson has been a successful change catalyst for a variety of clients and organizations of all sizes. His 30 years of experience in Supply Chain Management, Logistics Strategies, and Operations Systems have resulted in bottom-line improvements for companies such as General Electric (GE), Unilever, and Church & Dwight (Arm & Hammer). Professor Myerson created and has marketed a Supply Chain Planning software tool for Windows to a variety of companies worldwide since 1998 and writes a column on Lean Supply Chain for Inbound Logistics Magazine and a blog for Industry Week magazine.
Inhaltsangabe
Table of Contents Part I: Introduction 1. Where We Are 2. How We Got Here How We Got Here: From the General Store to Omni Channel Retail 3. Omni Channel Vs. Multi Channel Part II: Traditional vs. Omni Channel Marketing 4. Marketing 101 5. Omni Channel Marketing The Internet and emergence of eCommerce and its impact on Traditional Marketing (including cases in Omni Channel Marketing) Part III: Traditional vs. Omni Channel Distribution 6. Supply Chain and Logistics 101 7. The Internet and emergence of eCommerce and its impact on Traditional Supply Chain and Logistics 8. Omni Channel Supply Chain Challenges Part IV: Transformational Omni Channel Supply Chain Strategies to Achieve a Competitive Advantage 9. Omni Channel Supply Chain Strategy: eCommerce and Bricks and Mortar Combined 10. Impact of Omni Channel Retail on the Supply Chain Network 11. Impact of Omni Channel Retail on Warehouse Fulfillment Operations 12. Impact of Omni Channel Retail on Transportation Operations 13. The Make or Buy Decision E commerce Fulfillment, Transportation, Technology and Reverse Logistics 14. The Importance of Collaboration and Visibility to the Omni Channel Retail Supply Chain 15. A Lean and Agile Supply Chain for Retail and Manufacturing to Keep Up with the Omni Channel World 16. Technology as an Enabler of an Omni Channel Retail Supply Chain Part V: The Shape of Things to Come 17. Barriers to Change and Mitigating Risk 18. Key Enablers of Omni Channel Retail and Supply Chain 19. What Tomorrow May Bring Us
Table of Contents Part I: Introduction 1. Where We Are 2. How We Got Here How We Got Here: From the General Store to Omni Channel Retail 3. Omni Channel Vs. Multi Channel Part II: Traditional vs. Omni Channel Marketing 4. Marketing 101 5. Omni Channel Marketing The Internet and emergence of eCommerce and its impact on Traditional Marketing (including cases in Omni Channel Marketing) Part III: Traditional vs. Omni Channel Distribution 6. Supply Chain and Logistics 101 7. The Internet and emergence of eCommerce and its impact on Traditional Supply Chain and Logistics 8. Omni Channel Supply Chain Challenges Part IV: Transformational Omni Channel Supply Chain Strategies to Achieve a Competitive Advantage 9. Omni Channel Supply Chain Strategy: eCommerce and Bricks and Mortar Combined 10. Impact of Omni Channel Retail on the Supply Chain Network 11. Impact of Omni Channel Retail on Warehouse Fulfillment Operations 12. Impact of Omni Channel Retail on Transportation Operations 13. The Make or Buy Decision E commerce Fulfillment, Transportation, Technology and Reverse Logistics 14. The Importance of Collaboration and Visibility to the Omni Channel Retail Supply Chain 15. A Lean and Agile Supply Chain for Retail and Manufacturing to Keep Up with the Omni Channel World 16. Technology as an Enabler of an Omni Channel Retail Supply Chain Part V: The Shape of Things to Come 17. Barriers to Change and Mitigating Risk 18. Key Enablers of Omni Channel Retail and Supply Chain 19. What Tomorrow May Bring Us
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