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Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in all the lessons for avoiding problems and for building a hugely successful consultant's marketing business, Stanton wrote all his techniques and processes down and helped several friends achieve his level of success, so he knows it works for others, too. Most importantly, he walks you through the major challengers of…mehr
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Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in all the lessons for avoiding problems and for building a hugely successful consultant's marketing business, Stanton wrote all his techniques and processes down and helped several friends achieve his level of success, so he knows it works for others, too. Most importantly, he walks you through the major challengers of marketing consulting --controlling your pipeline (maintaining a steady flow of clients; contracts are short) and producing the exact results each client needs.
Produktdetails
- Produktdetails
- Verlag: Facing Project Press
- Seitenzahl: 162
- Erscheinungstermin: 15. August 2022
- Englisch
- Abmessung: 231mm x 152mm x 18mm
- Gewicht: 431g
- ISBN-13: 9781954759718
- ISBN-10: 1954759711
- Artikelnr.: 64201748
- Verlag: Facing Project Press
- Seitenzahl: 162
- Erscheinungstermin: 15. August 2022
- Englisch
- Abmessung: 231mm x 152mm x 18mm
- Gewicht: 431g
- ISBN-13: 9781954759718
- ISBN-10: 1954759711
- Artikelnr.: 64201748
A few years after graduating Michigan State University (2008), Casey Stanton became the founder and CEO of CMO Exponential (CMOx), which is a Fractional CMO (Chief Marketing Officer) company and consulting firm that provides marketing strategy services to businesses doing $5-20M per year. In addition to managing clients, Casey now coaches a limited number of marketers in becoming a Fractional CMO. Casey had worked on numerous exciting projects that included New York Times Bestseller book launches, partnerships with the NBA, and more. Casey had moonlighted at Tulane University AB Freeman School of Business as an adjunct Professor of Marketing. In his first year of developing Fractional CMO, Casey earned twice what he did at the agency he worked at, before! Stanton moved to Philadelphia, PA, and CMOx continued to grow. Leaning on his experience in an agency setting, teaching at Tulane and now having his own clients, Casey developed as a way to predictably serve clients to maximum effect, called the Functional Marketing® Framework, which allows a Fractional CMO to take clients through a systematized and predictable process that provides a way for businesses to get more out of their marketing. Because many marketers are entrepreneurs and want their own business, Casey created the CMOx Accelerator, a program that takes marketing managers, consultant, directors, and/or CMOs, and shows them the process to becoming a very successful Fractional CMO. Alongside client work, Casey now trains marketers to be a successful Fractional CMO by mentoring them to master how to Attract, Convert, and Serve clients.
Contents Foreword .................................................................................................... vii Acknowledgments ...................................................................................... xi Dedicatio n ................................................................................................. xiii Introduction ................................................................................................. 1 3 Bigge st Challenges as a Fractional CMO ....................................... 2 The Fractional CMO Method
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
Contents Foreword .................................................................................................... vii Acknowledgments ...................................................................................... xi Dedicatio n ................................................................................................. xiii Introduction ................................................................................................. 1 3 Bigge st Challenges as a Fractional CMO ....................................... 2 The Fractional CMO Method
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145