William A. Sherden

The Fortune Sellers

The Big Business of Buying and Selling Predictions

• Gebundenes Buch

Produktbeschreibung

Schon seit langer Zeit konsultieren die Menschen Wahrsager, um ihr zukünftiges Schicksal zu erfahren - aber erst in unserem Jahrhundert wurde der 'Handel mit der Zukunft' zu einem milliardenschweren Geschäft. Wieviel genauer sind jedoch die Vorhersagen der Ökonomen und Markt-Gurus als die ihrer Vorgänger? Und wie kann man die Informationen werten und gegebenenfalls nutzbringend anwenden? Der fesselnde Text gibt Antwort auf diese und andere Fragen.

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An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible

No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we re more than eager to buy: the future.

In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we re given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 320
• Erscheinungstermin: 28. Oktober 1997
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 630g
• ISBN-13: 9780471181781
• ISBN-10: 0471181781
• Artikelnr.: 22412025

Autorenporträt

WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet, and offers advice on strategic planning and improvement. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. As a consultant, Sherden is a recognized expert on business forecasting, and has studied its pros and cons firsthand. He lives in Boston with his wife and two children.

Inhaltsangabe

The Second Oldest Profession. When Chaos Rains. The Dismal Scientists. The
Market Gurus. Checking the "Unchecked Population". Science Fact and
Fiction. The Futurists. Corporate Chaos. The Certainty of Living in an
Uncertain World. Notes. Bibliography. Index.

Rezensionen

"All in all, The Fortune Sellers is a very interesting and valuable book - well-written, well-documented, with an abundance of graphical illustrations and an extensive bibliography for those who wish to pursue the subject further."--Knight-Ridder News Service