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There I was: a lone male among more than 30 females.
Then it suddenly hit me. I was an oddity a male in
a female profession, public relations. Women
outnumber men three to one, and the figure is
increasing. But why is this happening? This landmark
study focuses on the PR profession in Australia (and
includes data from other countries). With surveys,
interviews and focus groups of students at four
universities and communicators from all areas of the
profession, this work considers what the long-term
effects of this global trend might be.
Then it suddenly hit me. I was an oddity a male in
a female profession, public relations. Women
outnumber men three to one, and the figure is
increasing. But why is this happening? This landmark
study focuses on the PR profession in Australia (and
includes data from other countries). With surveys,
interviews and focus groups of students at four
universities and communicators from all areas of the
profession, this work considers what the long-term
effects of this global trend might be.