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¿ Enthält Interviews mit führenden Persönlichkeiten der Modebranche ¿ mit vielen Fotos und Illustrationen Ein fünfteiliger Leitfaden für den Betrieb eines erfolgreichen Modeunternehmens, der alles enthält, was man über Management, Finanzierung, Marketing, Markenbildung und Verkauf wissen muss.