The Factors Influencing Companies' Competitive Strategy
Harry Campbell
Broschiertes Buch

The Factors Influencing Companies' Competitive Strategy

Companies' Competitive Strategy

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The construction industry in the UK is dominated by a competitive business environment that is being driven by a lowest price mentality. The pressure on companies profit margins has further decreased during the present prolonged downturn (recession) in this sector which has seen construction demand and output shrink significantly. Arriving at cost leadership strategy in the construction industry is a critical decision which is mostly done through experience and intuition. Construction companies are faced with two critical decisions. They have to decide whether to bid for works, or not. If the ...