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INNOVATIVE NEW APPROACH: Takes a scientist's approach to experimentation in the lab to the C-suite and corporate leadership BASED ON PROVEN PROGRAM: Authors' Experimental Leadership program has helped tech companies enhance their leadership and approach to challenges and opportunities BROAD AUDIENCE APPEAL: Book's content is valuable for leaders at all career stages and at any size of organization PRACTICAL KNOWLEDGE: Includes practical tools and exercises to create better and more effective leadership skills TECH FRIENDLY: Method is highly applicable to leadership and Agile methodology in tech, where the creation of new products, systems, and software requires innovation and flexibility. MARKETING POINTS ARCs Focused podcaster campaign North American PR campaign Online advertising Social media and influencer campaign