Jim Joseph

Broschiertes Buch

The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

Beschreibung

What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.

Autor

JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.

Produktdetails

• Verlag: AMACOM
• Seitenzahl: 242
• Erscheinungstermin: 3. Mai 2010
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 374g
• ISBN-13: 9780814437599
• ISBN-10: 0814437591
• Artikelnr.: 44142290