Andere Kunden interessierten sich auch für
![Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand]( "Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand")
Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand25,99 €![Building a StoryBrand]( "Building a StoryBrand")
Building a StoryBrand11,89 €![Building a Storybrand]( "Building a Storybrand")
Building a Storybrand23,99 €![The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them]( "The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them")
The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them21,99 €![The Role of Language and Symbols in Promotional Strategies and Marketing Schemes]( "The Role of Language and Symbols in Promotional Strategies and Marketing Schemes")
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes201,99 €![Brand Breakout]( "Brand Breakout")
Brand Breakout33,99 €![Your Amazing Brand Story]( "Your Amazing Brand Story")
Your Amazing Brand Story26,99 €
Do you sense we are living in a new world where everything seems upside down and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an Enchanted Brand. An Enchanted Brand is a new tool for managing the human side of business. Unlike brands of the past designed to sell, an Enchanted Brand is designed to serve. In an era of unrelenting and unthinkable change, the Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination which enables people to transcend a daunting reality. Jane Cavalier Lucas explains how an Enchanted Brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.