The Enchanted Brand: How to Strengthen the Human Side of Business
Jane Cavalier Lucas
Gebundenes Buch

The Enchanted Brand: How to Strengthen the Human Side of Business

Versandkostenfrei!
Versandfertig in über 4 Wochen
29,99 €
inkl. MwSt.
PAYBACK Punkte
15 °P sammeln!
Do you sense we are living in a new world where everything seems upside down and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an Enchanted Brand. An Enchanted Brand is a new tool for managing the human side of business. Unlike brands of the past designed to sell, an Enchanted Brand is designed to serve. In an era of unrelenting and unthinkable change, the Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imaginatio...