The Effects of Advertising on Brand Equity: A Case Study of Tribune

The Effects of Advertising on Brand Equity: A Case Study of Tribune

Effects of Advertisement on Brand Equity in Firms: Case Study of NIGERIAN TRIBUNE,a Major National Daily Newspaper.

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At the turn of the new millennium the fortunes of Nigerian Tribune dwindled,as the quality of our newspapers deteriorated and many of our customers turned to the recently established newspapers in Nigeria.Tribune's brand value fell drastically, as it could not be accessed by some readers nationwide.We decided to renew NIGERIAN TRIBUNE et al,so that our products brand value and perception by the publics would rise again. Hence,we re-positioned our strategy and addressed the brand equity of our firm,by ensuring that companies,individuals and governments at various levels placed their adverts in ...