Andere Kunden interessierten sich auch für
![Selected Essays on the Success of Mergers and Acquisitions]( "Selected Essays on the Success of Mergers and Acquisitions")
Selected Essays on the Success of Mergers and Acquisitions61,95 €![Stock market reaction to Corporate Announcements]( "Stock market reaction to Corporate Announcements")
Stock market reaction to Corporate Announcements53,99 €![The Relevance of Internal Stakeholders to the Success or Failure of Corporate Strategies. Which Option Can a Firm Pursue?]( "The Relevance of Internal Stakeholders to the Success or Failure of Corporate Strategies. Which Option Can a Firm Pursue?")
The Relevance of Internal Stakeholders to the Success or Failure of Corporate Strategies. Which Option Can a Firm Pursue?17,95 €![The impact of quarterly earnings announcements on BSE SENSEX]( "The impact of quarterly earnings announcements on BSE SENSEX")
The impact of quarterly earnings announcements on BSE SENSEX46,99 €![The importance of a value based reporting system for quoted companies]( "The importance of a value based reporting system for quoted companies")
The importance of a value based reporting system for quoted companies18,95 €![Economic Value Added (EVA). Drivers and Leverages]( "Economic Value Added (EVA). Drivers and Leverages")
Economic Value Added (EVA). Drivers and Leverages18,95 €![Creation of shareholder value by application of EVA]( "Creation of shareholder value by application of EVA")
Creation of shareholder value by application of EVA42,95 €
Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green?''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value.The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented.