Andere Kunden interessierten sich auch für
![L'effet de la diffusion de COVID-19 sur le comportement des consommateurs égyptiens]( "L'effet de la diffusion de COVID-19 sur le comportement des consommateurs égyptiens")
L'effet de la diffusion de COVID-19 sur le comportement des consommateurs égyptiens18,99 €![Die Auswirkungen der COVID-19-Verbreitung auf das ägyptische Konsumverhalten]( "Die Auswirkungen der COVID-19-Verbreitung auf das ägyptische Konsumverhalten")
Die Auswirkungen der COVID-19-Verbreitung auf das ägyptische Konsumverhalten26,90 €![L'effetto della diffusione di COVID-19 sul comportamento dei consumatori egiziani]( "L'effetto della diffusione di COVID-19 sul comportamento dei consumatori egiziani")
L'effetto della diffusione di COVID-19 sul comportamento dei consumatori egiziani18,99 €![Consumption, Production, and Entrepreneurship in the Time of Coronavirus]( "Consumption, Production, and Entrepreneurship in the Time of Coronavirus")
Consumption, Production, and Entrepreneurship in the Time of Coronavirus117,99 €![Consumer behavior and omnichannel marketing in the COVID-19 pandemic]( "Consumer behavior and omnichannel marketing in the COVID-19 pandemic")
Consumer behavior and omnichannel marketing in the COVID-19 pandemic32,99 €![Consumption, Production, and Entrepreneurship in the Time of Coronavirus]( "Consumption, Production, and Entrepreneurship in the Time of Coronavirus")
Consumption, Production, and Entrepreneurship in the Time of Coronavirus117,99 €![Humor appeal in Egyptian TV commercials:]( "Humor appeal in Egyptian TV commercials:")
Humor appeal in Egyptian TV commercials:38,99 €
This book attempts to investigate the effect of COVID-19 spread on Egyptian consumer behaviour. This was applied during the period from March 15, 2020, to July 15, 2020. A questionnaire-based survey was performed to collect data from (384) person (127 males and 257 females), from different Governorates. The results indicate that consumer behaviour is affected by the spread of the coronavirus. The results also indicate that: There are no statistically significant differences between mean responses of the research sample about the effect of the spread of the Coronavirus on consumer behaviour attributable to (gender, Place of residence and age), and There are statistically significant differences between mean responses of the research sample about the effect of the spread of the Coronavirus on consumer behaviour attributable to (Marital status, qualification, Affiliation and Region).