The Educated Marketer: Inbound Marketing for Student Recruitment Success - Peters, Leah; Grant, Christopher
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Everyone in college and university admission knows that student recruitment is challenging. More and more now question the value of a college degree (especially a liberal arts degree) and are seeking quicker and cheaper alternatives to four-year programs. To complicate matters, today's rising juniors and seniors (all of whom are digital natives) are immune or averse to advertising, once the foundation of college marketing efforts. Increasingly, college marketers and admissions professionals are finding that their efforts just aren't offering the kind of return they once did. This book gives an…mehr

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Everyone in college and university admission knows that student recruitment is challenging. More and more now question the value of a college degree (especially a liberal arts degree) and are seeking quicker and cheaper alternatives to four-year programs. To complicate matters, today's rising juniors and seniors (all of whom are digital natives) are immune or averse to advertising, once the foundation of college marketing efforts. Increasingly, college marketers and admissions professionals are finding that their efforts just aren't offering the kind of return they once did. This book gives an overview of a new solution to reaching and nurturing prospects where they are and how they want to be reached: online. That's where inbound comes in. It's not about spending more on advertising or launching more aggressive or ever more creative campaigns. It's not merely about creating and sustaining a presence on the web. It's a whole new strategy: the proven strategy for the digital age. The Educated Marketer is the only book out there on leveraging this powerful new marketing tool for college and university recruitment. It's got everything you need to know, including: * How to identify and reach your target applicants * How to optimize your website for maximum effectiveness * How to track your progress and success * How to create delightful content * How to attract, convert, and enroll students (without advertising) Vintage furniture may be retro-chic, but vintage marketing strategies are just retrograde. You can do better. You can go inbound.