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This volume provides academics and professionals in business with an overview of business economics. Joyce utilizes economic theory to explain how a company functions, and draws upon the experience of modern firms to describe their operations. Topics covered include: different types of firms that exist in our economy, the different ways that a firm can grow and the limits of expansion, an analysis of various organizational forms, an economic analysis of marketing decisions and models, the process of strategic planning, special features of foreign operations, how firms raise funds, the record of mergers in the United States, the use of forecasts and their techniques, the impact of public policies and the need for business regulation, and failure, bankruptcy, and reorganization.