Random House
Gebundenes Buch

The Devil's Playbook

Big Tobacco, Juul, and the Addiction of a New Generation

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"Big Tobacco meets Silicon Valley in this corporate exposâe of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company-the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began ...