The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
List of Contributors List of Figures and Tables Acknowledgements Introduction - Jean-Paul Gaudillière and Ulrike Thomas Part I: Marketing Research and Innovation Part II: Marketing Tools and Visual Practices Part III: In-House Biomedical Research and Marketing Notes Index
List of Contributors List of Figures and Tables Acknowledgements Introduction - Jean-Paul Gaudillière and Ulrike Thomas Part I: Marketing Research and Innovation Part II: Marketing Tools and Visual Practices Part III: In-House Biomedical Research and Marketing Notes Index
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