The Data Deluge - C Kumar, Arun
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Arun C. Kumar has spent his career driving digital development across the globe. In The Data Deluge, he takes the insights from his experiences, which span the marketing world, and invites readers to join the conversation on the intersection between data and marketing. Today, neither brands nor consumers are fully benefitting from the explosion of data, and inside, Arun presents a set of principles to drive your data strategy in an ethical manner. Efforts from the government have yielded legislation that accomplishes little of their chosen aims. It is instead time to dismantle the practices…mehr

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Produktbeschreibung
Arun C. Kumar has spent his career driving digital development across the globe. In The Data Deluge, he takes the insights from his experiences, which span the marketing world, and invites readers to join the conversation on the intersection between data and marketing. Today, neither brands nor consumers are fully benefitting from the explosion of data, and inside, Arun presents a set of principles to drive your data strategy in an ethical manner. Efforts from the government have yielded legislation that accomplishes little of their chosen aims. It is instead time to dismantle the practices that have tainted consumer perceptions of data and marketing. All business leaders need to work together to establish a code of principles that will elevate the industry and regain the trust of consumers. (And along the way, ignite new passion for the industry!)
Autorenporträt
ARUN C. KUMAR has more than twenty-five years of experience driving digital development with roles across the world, most recently in a global capacity. He has spent his career at the forefront of the advertising and marketing world and has a passion for his field. Having served in roles from the lowest levels up to the C-suite, Arun understands the wide spectrum of issues facing marketing teams today. He served as chief data and marketing technology officer for Interpublic Group, where he developed proven systems for business growth. In The Data Deluge, he seeks to be a disruptor and take digital and data-driven marketing into its best practices of today and the future. Arun resides in Manhattan, New York.