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Shift from application-centric to data-centric to enable your organization to develop more efficient and successful Enterprise Information Systems. This book is the first part of a trilogy to follow Software Wasteland. In Software Wasteland, we detailed the current poor state of application software development. We offered some tactical advice for reducing some of the worse of the excess. This is the first book in the "what to do instead" trilogy. "Even if the thought of data modeling makes you cringe, Dave McComb's latest book makes the case that it is a necessary exercise for the data-driven organization. The 'Data-Centric Revolution' shows how to be data-driven in an extensible, flexible way that is baked-into organizational culture, rather than taking a typical project-by-project approach. The book is a fun, insightful and meaty read, well-illustrated, and with endless wonderful examples." Doug Laney, Principal, Data & Analytics Strategy, Caserta, and author of the best-seller, "Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage"