This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands.
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands.
Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.
Inhaltsangabe
Foreword: The Bright Side of Social Media, Ashesh Mukherjee Foreword: The Dark Side of Social Media, Leyland Pitt Part I: A Framework for The Dark Side of Social Media 1. A Framework for The Dark Side of Social Media: From Digital Drama to Digital Over-Engagement Angeline Close Scheinbaum Part II: Unfortunate Areas of Digital Drama 2. Social Media, Online Sharing, and the Ethical Complexity of Consent in Revenge Porn Scott R. Stroud and Jonathan A. Henson 3. Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly, III 4. Crossing the #BikiniBridge: Exploring the Role of Social Media in Propagating Body Image Trends Jenna Drenten and Lauren Gurrieri 5. Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership Keith Marion Smith, John Hulland, Scott A. Thompson Part III: Some Unintended Consequences for Consumers 6. Being Yourself Online: Why Facebook Users Display their Desired Self Adriana M. Bóveda-Lambie and Kaci G. Lambeth 7. Emotional Intelligence, Behavioral Procrastination, and Online (Over)consumption Paula C. Peter and Heather Honea Part IV: Some Unintended Consequences for Brands/Business 8. When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media. B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury 9. Is More Less, or Is Less More?: Social Media's Role in Increasing (and Reducing) Information Overload from News Sources David G. Taylor, Iryna Pentina and Monideepa Tarafdar Part V: New Opportunities & Challenges for Social Media 10. Consumer Privacy and The New Mobile Commerce Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin 11. Exploring the Challenges of Social Media Use in Higher Education Linda Tuncay Zayer, Stacy Neier Beran and Purificación Alcaide-Pulido 12. Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, Nancy Ridgway
Foreword: The Bright Side of Social Media, Ashesh Mukherjee Foreword: The Dark Side of Social Media, Leyland Pitt Part I: A Framework for The Dark Side of Social Media 1. A Framework for The Dark Side of Social Media: From Digital Drama to Digital Over-Engagement Angeline Close Scheinbaum Part II: Unfortunate Areas of Digital Drama 2. Social Media, Online Sharing, and the Ethical Complexity of Consent in Revenge Porn Scott R. Stroud and Jonathan A. Henson 3. Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly, III 4. Crossing the #BikiniBridge: Exploring the Role of Social Media in Propagating Body Image Trends Jenna Drenten and Lauren Gurrieri 5. Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership Keith Marion Smith, John Hulland, Scott A. Thompson Part III: Some Unintended Consequences for Consumers 6. Being Yourself Online: Why Facebook Users Display their Desired Self Adriana M. Bóveda-Lambie and Kaci G. Lambeth 7. Emotional Intelligence, Behavioral Procrastination, and Online (Over)consumption Paula C. Peter and Heather Honea Part IV: Some Unintended Consequences for Brands/Business 8. When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media. B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury 9. Is More Less, or Is Less More?: Social Media's Role in Increasing (and Reducing) Information Overload from News Sources David G. Taylor, Iryna Pentina and Monideepa Tarafdar Part V: New Opportunities & Challenges for Social Media 10. Consumer Privacy and The New Mobile Commerce Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin 11. Exploring the Challenges of Social Media Use in Higher Education Linda Tuncay Zayer, Stacy Neier Beran and Purificación Alcaide-Pulido 12. Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, Nancy Ridgway
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
