Reza Soudagar, Vinay Iyer, Volker Hildebrand

Gebundenes Buch

The Customer Experience Edge

Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

Beschreibung

Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.

Autor

Reza Soudagar is a Senior Director for global marketing at SAP, the leader in enterprise software. He has developed CRM technology and business strategies for clients at Accenture and Oracle and has played a key role in the creation of Oracle's CRM suite. Vinay Iyer is currently Vice President of global marketing at SAP after having cut his teeth in CRM at Siebel Systems. He holds an MBA from Wharton. Dr. Volker G. Hildebrand, Vice President for CRM Solutions at SAP, is a pioneering researcher focusing on customer-centric business strategies and innovative CRM technologies.

Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 322
• Erscheinungstermin: 1. September 2011
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 602g
• ISBN-13: 9780071786973
• ISBN-10: 007178697X
• Artikelnr.: 33863946