The Customer-Driven Marketing Handbook
Fab Giovanetti
Gebundenes Buch

The Customer-Driven Marketing Handbook

Building Marketing Plans That Capture and Convert

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Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strat...