The Customer-Driven Marketing Handbook
Fab Giovanetti
Gebundenes Buch

The Customer-Driven Marketing Handbook

Building Marketing Plans That Capture and Convert

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If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you. The Customer-Driven Marketing Handbook is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront. By providing a flexible framework that helps you figure out what works for your brand, this book allows you to create and refresh plans to feed into your strategy, based on fundamental human princi...