Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself-and every employee In a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity. This is the unexpected missing ingredient between where you are today and why you are not yet an industry leader of tomorrow. In his groundbreaking new book, innovation guru Nir Bashan shows you how to use creativity as a tool, in much the same way we use Excel spreadsheets and data analysis. He provides the knowledge, insight, and…mehr
Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself-and every employee In a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity. This is the unexpected missing ingredient between where you are today and why you are not yet an industry leader of tomorrow. In his groundbreaking new book, innovation guru Nir Bashan shows you how to use creativity as a tool, in much the same way we use Excel spreadsheets and data analysis. He provides the knowledge, insight, and guidance for inspiring and training your company and employees into making creativity a part of everything they do. Organized into four sections-What Is the Creator Mindset?, Why the Creator Mindset and Why Now?, Using the Creator Mindset, and Sustaining Your Creator Mindset-The Creator Mindset helps you create an organizational culture where people overcome self-doubt, approach creativity from a "process" standpoint, and use creativity to solve problems.
Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.
Inhaltsangabe
Introduction: Logic Alone Is Not Enough PART I WHAT IS THE CREATOR MINDSET? 1 Creativity for Noncreative People 2 Business Leadership Through an Unorthodox Channel: Creativity 3 Training Your Mind to Think in a Creative Way 4 The Trinity of Creativity P A R T I I WHY THE CREATOR MINDSET AND WHY NOW? 5 The Brain and Heart on a Collision Course of Prosperity 6 When Nothing Else Works, Creativity Will 7 A World That Can Be, Not a World That Is PART III USING THE CREATOR MINDSET 8 Creativity's Unlikely Personality Traits 9 On the Virtues of Listening 10 The Importance of the Little Victory 11 The Value of Making Mistakes 12 Art and the Ego 13 Character Counts 14 The Four Ps You Need for Growth PART IV SUSTAINING YOUR CREATOR MINDSET 15 The Disease of Self-Doubt 16 Comfort, Computers, and the Multitasking Myth 17 How to Champion the Good Idea 18 The Creator Mindset Guide to Crisis 19 The Complacency Conundrum 20 Starting Anew A Closing Note from the Author Acknowledgments Notes Index
Introduction: Logic Alone Is Not Enough PART I WHAT IS THE CREATOR MINDSET? 1 Creativity for Noncreative People 2 Business Leadership Through an Unorthodox Channel: Creativity 3 Training Your Mind to Think in a Creative Way 4 The Trinity of Creativity P A R T I I WHY THE CREATOR MINDSET AND WHY NOW? 5 The Brain and Heart on a Collision Course of Prosperity 6 When Nothing Else Works, Creativity Will 7 A World That Can Be, Not a World That Is PART III USING THE CREATOR MINDSET 8 Creativity's Unlikely Personality Traits 9 On the Virtues of Listening 10 The Importance of the Little Victory 11 The Value of Making Mistakes 12 Art and the Ego 13 Character Counts 14 The Four Ps You Need for Growth PART IV SUSTAINING YOUR CREATOR MINDSET 15 The Disease of Self-Doubt 16 Comfort, Computers, and the Multitasking Myth 17 How to Champion the Good Idea 18 The Creator Mindset Guide to Crisis 19 The Complacency Conundrum 20 Starting Anew A Closing Note from the Author Acknowledgments Notes Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309