23,99 €
inkl. MwSt.
Versandfertig in 6-10 Tagen
12 °P sammeln
Andere Kunden interessierten sich auch für
![Country of origin effect on the behaviour of the Irish wine consumer]( "Country of origin effect on the behaviour of the Irish wine consumer")
Country of origin effect on the behaviour of the Irish wine consumer36,99 €![The Country of Origin Syndrome: The Curse Chasing Chinese Brands]( "The Country of Origin Syndrome: The Curse Chasing Chinese Brands")
The Country of Origin Syndrome: The Curse Chasing Chinese Brands22,99 €![Country of Origin Effects as Key Success Factor for Marketing Strategies]( "Country of Origin Effects as Key Success Factor for Marketing Strategies")
Country of Origin Effects as Key Success Factor for Marketing Strategies27,95 €![Country of Origin Image and Consumer Product Involvement]( "Country of Origin Image and Consumer Product Involvement")
Country of Origin Image and Consumer Product Involvement57,99 €![Greek Consumers¿ Purchase Intentions towards Dairy Functional Foods]( "Greek Consumers¿ Purchase Intentions towards Dairy Functional Foods")
Greek Consumers¿ Purchase Intentions towards Dairy Functional Foods32,99 €![Partitioned country of origin effect for fashion products]( "Partitioned country of origin effect for fashion products")
Partitioned country of origin effect for fashion products36,99 €![The effect of country of origin on consumer behavior in Nairobi, Kenya]( "The effect of country of origin on consumer behavior in Nairobi, Kenya")
The effect of country of origin on consumer behavior in Nairobi, Kenya30,99 €
The book investigates the Country of Origin (CoO) effect on Greek consumers' evaluation of wine. Special attention was paid to the socio-psychological factors behind social identities: consumer ethnocentrism (CE) and animosity. 160 surveys were collected and analyzed through SPSS. The findings of this research can motivate companies, seeking to go internationally, to consider/reconsider the role of sociopsychological factors on the perception of a specific CoO, as well as their effect on foreign product acceptance.