The corporate image and reputation of the bakery company - Castro Vargas, Daniel Jesús;Camacho Delgado, Freddy Manuel;Rios-Campos, Carlos
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This work was based on an analysis using the line of market research in the bakery company generated in the community of Jaén, which has been in the market for 17 years. During this time it has achieved a sustainable growth according to the information provided by its directors. They state that the company already has an image and reputation in the city of Jaén and not only in this if not in the province in general, but due to the lack of research they can not know what is this image and reputation earned, because the answer or information is not inside the company, if not outside in the opinion of the population of Jaén.…mehr

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Produktbeschreibung
This work was based on an analysis using the line of market research in the bakery company generated in the community of Jaén, which has been in the market for 17 years. During this time it has achieved a sustainable growth according to the information provided by its directors. They state that the company already has an image and reputation in the city of Jaén and not only in this if not in the province in general, but due to the lack of research they can not know what is this image and reputation earned, because the answer or information is not inside the company, if not outside in the opinion of the population of Jaén.
Autorenporträt
Mg. Daniel Jesús Castro Vargas: Contador Público Colegiado y Licenciado en Administración de Empresas, Maestro en administración de la educación, Maestro con mención en: administración de negocios. Dr. Carlos Rios-Campos: Investigador RENACYT. Doctor en Gestión Universitaria. Maestro en Administración. Ingeniero de Sistemas.