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A Complete Guide to Organize and Share Your Ideas Online. The Content Planner helps business writers plan, create and publish content. Readers know the importance of publishing frequent, unique content to their blog, but they struggle to take action. Some are overwhelmed at the prospect of brainstorming topics to write about, let alone writing and publishing the content. Others are unable to organize their ideas into a viable publishing schedule and end up publishing nothing. By using an editorial calendar to plan online content in advance, the reader will Save time Build relationships with customers Write more professionally Share