Danielle Sarver Coombs

Gebundenes Buch

The Consumer Insights Handbook

Using Audience Research to Make Smart Decisions

Beschreibung

Understand your audience's wants, needs, and behaviors with insight-driven research projects that translate data into meaningful action. > Guided by client, boutique, and agency experience, this book encompasses the research process from the initial RFP to the final presentation of findings. Each chapter includes practical research activities, insights from experts in the field, and real-world case studies.

Autor

Danielle Sarver Coombs is Associate Professor and Programme Director of Branding and Communication at the University for the Creative Arts, UK. Previously, she was professor at the School of Media and Journalism at Kent State University, teaching a range of advertising courses including ones focused on introductions to advertising, understanding consumers, and copywriting.

Produktdetails

• Verlag: Bloomsbury Academic
• 2nd edition
• Seitenzahl: 304
• Erscheinungstermin: 9. Juli 2026
• Englisch
• Abmessung: 254mm x 178mm x 28mm
• Gewicht: 454g
• ISBN-13: 9798881803384
• Artikelnr.: 74381544