Feminist Perspectives on Advertising
What's the Big Idea?
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Feminist Perspectives on Advertising
What's the Big Idea?
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This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
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This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
Produktdetails
- Produktdetails
- Verlag: Lexington Books
- Seitenzahl: 398
- Erscheinungstermin: 1. Januar 2019
- Englisch
- Abmessung: 235mm x 157mm x 28mm
- Gewicht: 797g
- ISBN-13: 9781498528320
- ISBN-10: 1498528325
- Artikelnr.: 53919878
- Verlag: Lexington Books
- Seitenzahl: 398
- Erscheinungstermin: 1. Januar 2019
- Englisch
- Abmessung: 235mm x 157mm x 28mm
- Gewicht: 797g
- ISBN-13: 9781498528320
- ISBN-10: 1498528325
- Artikelnr.: 53919878
Edited by Kim Golombisky - Foreword by Jean Kilbourne - Contributions by Dunja Antunovic; Li Chen; Janic...
Part I: HISTORICIZE THIS! Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies Kim Golombisky Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising Patricia G. Davis Chapter 3: Black Women
s Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women
s Bodies as Advertisements Carol M. Liebler, Li Chen, and Anqi Peng Part III: MEDIA REPS Chapter 9: Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 Janie Marie Collins Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? Grace Diabah Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men
s Magazine Fashion Advertising Jennifer Ford Stamps and Kim Golombisky Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News Angela T. Ragusa Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT Chapter 13: We
re Way
Beyond Birth Control
: Women
s Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising Whitney Peoples Chapter 14:
Thank You, Mom
: Mothers, Olympic Athletes, and Proctor & Gamble
s Global Brand Dunja Antunovic and Michelle Rodino-Colocino Chapter 15: The Limits of Women
s Environmentalism in Seventh Generation
s Digital Advertising Cara Okopny
s Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women
s Bodies as Advertisements Carol M. Liebler, Li Chen, and Anqi Peng Part III: MEDIA REPS Chapter 9: Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 Janie Marie Collins Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? Grace Diabah Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men
s Magazine Fashion Advertising Jennifer Ford Stamps and Kim Golombisky Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News Angela T. Ragusa Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT Chapter 13: We
re Way
Beyond Birth Control
: Women
s Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising Whitney Peoples Chapter 14:
Thank You, Mom
: Mothers, Olympic Athletes, and Proctor & Gamble
s Global Brand Dunja Antunovic and Michelle Rodino-Colocino Chapter 15: The Limits of Women
s Environmentalism in Seventh Generation
s Digital Advertising Cara Okopny
Part I: HISTORICIZE THIS! Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies Kim Golombisky Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising Patricia G. Davis Chapter 3: Black Women
s Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women
s Bodies as Advertisements Carol M. Liebler, Li Chen, and Anqi Peng Part III: MEDIA REPS Chapter 9: Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 Janie Marie Collins Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? Grace Diabah Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men
s Magazine Fashion Advertising Jennifer Ford Stamps and Kim Golombisky Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News Angela T. Ragusa Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT Chapter 13: We
re Way
Beyond Birth Control
: Women
s Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising Whitney Peoples Chapter 14:
Thank You, Mom
: Mothers, Olympic Athletes, and Proctor & Gamble
s Global Brand Dunja Antunovic and Michelle Rodino-Colocino Chapter 15: The Limits of Women
s Environmentalism in Seventh Generation
s Digital Advertising Cara Okopny
s Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women
s Bodies as Advertisements Carol M. Liebler, Li Chen, and Anqi Peng Part III: MEDIA REPS Chapter 9: Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 Janie Marie Collins Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? Grace Diabah Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men
s Magazine Fashion Advertising Jennifer Ford Stamps and Kim Golombisky Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News Angela T. Ragusa Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT Chapter 13: We
re Way
Beyond Birth Control
: Women
s Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising Whitney Peoples Chapter 14:
Thank You, Mom
: Mothers, Olympic Athletes, and Proctor & Gamble
s Global Brand Dunja Antunovic and Michelle Rodino-Colocino Chapter 15: The Limits of Women
s Environmentalism in Seventh Generation
s Digital Advertising Cara Okopny