The Connected Customer
The Changing Nature of Consumer and Business Markets
Herausgeber: Wuyts, Stefan H K; Gijsbrechts, Els; Dekimpe, Marnik G
The Connected Customer
The Changing Nature of Consumer and Business Markets
Herausgeber: Wuyts, Stefan H K; Gijsbrechts, Els; Dekimpe, Marnik G
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First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
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First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
Produktdetails
- Produktdetails
- Verlag: CRC Press
- Seitenzahl: 372
- Erscheinungstermin: 20. Januar 2016
- Englisch
- Abmessung: 229mm x 152mm x 20mm
- Gewicht: 494g
- ISBN-13: 9781138997769
- ISBN-10: 1138997765
- Artikelnr.: 45330705
- Verlag: CRC Press
- Seitenzahl: 372
- Erscheinungstermin: 20. Januar 2016
- Englisch
- Abmessung: 229mm x 152mm x 20mm
- Gewicht: 494g
- ISBN-13: 9781138997769
- ISBN-10: 1138997765
- Artikelnr.: 45330705
Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters
Preface. Introduction. Part 1. Connectivity and the New Reality of Markets C. Van den Bulte
Opportunities and Challenges in Studying Customer Networks. C.M. Henderson
R.W. Palmatier
Understanding the Relational Ecosystem in a Connected World. S. Wuyts
Connectivity
Control
and Constraint in Business Markets. Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho
V. Landsman
S. Stremersch
The Connected Patient. B. Shiv
Is Mr. Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making. A. Rindfleisch
N. Wong
J.E. Burroughs
God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava
T. Wiesel
Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability
Growth and Risk. Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt
The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans
G. Verbruggen
Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg
S. Han
D.R. Lehmann
Social Connectivity
Opinion Leadership and Diffusion. A. Bonfrer
The Effect of Negative Word of Mouth in Social Networks.
Opportunities and Challenges in Studying Customer Networks. C.M. Henderson
R.W. Palmatier
Understanding the Relational Ecosystem in a Connected World. S. Wuyts
Connectivity
Control
and Constraint in Business Markets. Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho
V. Landsman
S. Stremersch
The Connected Patient. B. Shiv
Is Mr. Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making. A. Rindfleisch
N. Wong
J.E. Burroughs
God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava
T. Wiesel
Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability
Growth and Risk. Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt
The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans
G. Verbruggen
Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg
S. Han
D.R. Lehmann
Social Connectivity
Opinion Leadership and Diffusion. A. Bonfrer
The Effect of Negative Word of Mouth in Social Networks.
Preface. Introduction. Part 1. Connectivity and the New Reality of Markets C. Van den Bulte
Opportunities and Challenges in Studying Customer Networks. C.M. Henderson
R.W. Palmatier
Understanding the Relational Ecosystem in a Connected World. S. Wuyts
Connectivity
Control
and Constraint in Business Markets. Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho
V. Landsman
S. Stremersch
The Connected Patient. B. Shiv
Is Mr. Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making. A. Rindfleisch
N. Wong
J.E. Burroughs
God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava
T. Wiesel
Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability
Growth and Risk. Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt
The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans
G. Verbruggen
Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg
S. Han
D.R. Lehmann
Social Connectivity
Opinion Leadership and Diffusion. A. Bonfrer
The Effect of Negative Word of Mouth in Social Networks.
Opportunities and Challenges in Studying Customer Networks. C.M. Henderson
R.W. Palmatier
Understanding the Relational Ecosystem in a Connected World. S. Wuyts
Connectivity
Control
and Constraint in Business Markets. Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho
V. Landsman
S. Stremersch
The Connected Patient. B. Shiv
Is Mr. Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making. A. Rindfleisch
N. Wong
J.E. Burroughs
God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava
T. Wiesel
Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability
Growth and Risk. Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt
The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans
G. Verbruggen
Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg
S. Han
D.R. Lehmann
Social Connectivity
Opinion Leadership and Diffusion. A. Bonfrer
The Effect of Negative Word of Mouth in Social Networks.