Jacob Jacoby, Tim Jacoby, Wayne D Hoyer

The Comprehension and Miscomprehension of Print Communication

• Broschiertes Buch

Produktbeschreibung

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 298
• Erscheinungstermin: 12. November 1987
• Englisch
• Abmessung: 231mm x 151mm x 19mm
• Gewicht: 485g
• ISBN-13: 9780805801439
• ISBN-10: 080580143X
• Artikelnr.: 21675276

Autorenporträt

Jacob Jacoby Merchants Council Professor f Retail Management and Consumer Behavior, New York University; Wayne D. Hoyer Associate Professor of Marketing University of Texas at Austin

Inhaltsangabe

PART I: INTRODUCTION Chapter 1. The Historical Context PART II: CONCEPTUAL
ANDMETHODOLOGICAL UNDERPINNINGS Chapter 2: Conceptual Foundations Chapter
3. Methodology PART III: THE FINDINGS AND THEIR IMPLICATIONS Chapter 4.
Findings Chapter 5. Conclusions, Implications, and Future Directions