This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.
Inhaltsangabe
Introduction My Story Part I: PR Client Services Chapter 1: Winning and Managing PR Accounts Chapter 2: Client Positioning and Communications Strategy Chapter 3: Investors and Investor Relations Chapter 4: Advanced PR Account Management Chapter 5: Advanced Communications and Marketing Strategies and Tactics Part II: Agency Business Chapter 6: Agency Management Chapter 7: Professional Development Chapter 8: Scaling and Exit Strategies and Tactics Part III: PR Master Toolset Chapter 9: The Right Marketing Plan Chapter 10: Action Plans Chapter 11: The Art and Craft of Presentation Appendices Sample Cover and Campaign Planning Letter Sample Proposal Sample Letter Agreement Sample Monthly Activity Report Index
Introduction My Story Part I: PR Client Services Chapter 1: Winning and Managing PR Accounts Chapter 2: Client Positioning and Communications Strategy Chapter 3: Investors and Investor Relations Chapter 4: Advanced PR Account Management Chapter 5: Advanced Communications and Marketing Strategies and Tactics Part II: Agency Business Chapter 6: Agency Management Chapter 7: Professional Development Chapter 8: Scaling and Exit Strategies and Tactics Part III: PR Master Toolset Chapter 9: The Right Marketing Plan Chapter 10: Action Plans Chapter 11: The Art and Craft of Presentation Appendices Sample Cover and Campaign Planning Letter Sample Proposal Sample Letter Agreement Sample Monthly Activity Report Index
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