The Communication Scarcity in Agriculture - Eise, Jessica; Hodde, Whitney
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This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture's silence all combined to create the perfect storm - a great chasm between those who know, and those who don't know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.

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Produktbeschreibung
This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture's silence all combined to create the perfect storm - a great chasm between those who know, and those who don't know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.
Autorenporträt
Jessica Eise is the Director of Communications in the Agricultural Economics Department at Purdue University, where she also teaches. She has a master's in Journalism and International Relations from New York University. Eise worked internationally in communications for five years before a stint in Washington, DC, in policy communications. Whitney Hodde is a Research Assistant in the Agricultural Economics Department at Purdue University. She has a master's in Agricultural Economics from Purdue University. She was raised on a farm in Iowa and worked in Washington, DC, for seven years as an environmental finance expert in the non-profit world.